Corporate alliances fuel fight to end cancer
Generous corporations help raise awareness, fund innovative discoveries
works with corporations to create mutually beneficial customer and employee fundraising campaigns that advance the institution¡¯s mission to end cancer in Texas, the nation and the world. With 100% of funds going directly to innovative cancer research, education, prevention, treatment and patient care programs, MD Anderson maximizes every dollar raised.
Current alliances include:
Boot Barn
Boot Barn, a retail chain specializing in western gear including boots, clothing and accessories, operates more than 200 locations in 29 states. The diamond sponsor for ²Ñ¶Ù&²Ô²ú²õ±è;´¡²Ô»å±ð°ù²õ´Ç²Ô¡¯²õ , Boot Barn also raised funds to support cancer research at MD Anderson through a special campaign Sept. 9 ¨C 30. During that time, Boot Barn customers were able to purchase paper pin-ups for $2, with Boot Barn matching every donation up to $50,000.
H-E-B
H-E-B Grocery Stores, a privately owned supermarket chain based in San Antonio, operates more than 370 stores throughout Texas and northeast Mexico. On Aug. 17, H-E-B launched a campaign in more than 300 communities to help raise funds for MD Anderson. Through the campaign, H-E-B stores featured at-register displays with paper tear-offs highlighting MD Anderson ambassadors. Customers had the opportunity to select one of the tear-offs for $1, $3 or $5 donation amounts that they could add to their grocery purchase through October 2016. H-E-B also wrapped several of its 18-wheeled trucks with MD Anderson¡¯s iconic cancer strikethrough logo to raise awareness of the cause.
This year¡¯s H-E-B campaign has raised nearly $400,000.
IBC Bank
IBC Bank, founded in 1966, is a multi-bank financial holding company with 206 locations and more than 315 ATMs serving nearly 90 communities in Texas and Oklahoma. In June 2016, IBC Bank launched an End Cancer campaign to raise funds for MD Anderson¡¯s Moon Shots Program?, a comprehensive effort to dramatically and rapidly reduce deaths from cancer and transform care. The campaign, which ran through October 2016, raised funds at all branches as well as through local fundraising events and employee giving.
Thanks to the generosity of IBC Bank for matching all donations, the raised more than $2 million for the Moon Shots Program?.
Jason¡¯s Deli
Jason¡¯s Deli, a fast casual deli restaurant chain, has approximately 260 locations in 30 states across the country. Since 2014, Jason¡¯s Deli has raised funds for MD Anderson through the Strike Through Cancer campaign. In April 2016, Jason¡¯s Deli launched a third salad collaboration with MD Anderson ¡ª the Super Slaw Salmon Salad. Co-developed by Jason¡¯s Deli and MD Anderson¡¯s clinical dieticians and cancer prevention researchers, 50 cents from each salad sold goes to cancer prevention programs at MD Anderson. Additionally, throughout June 2016, customers had the opportunity to donate $1 or more at the register to ¡°strike through cancer.¡± Customers who donated received a sticky note on which they could write a tribute for a loved one and post on the Strike Through Cancer Wall displayed in each deli.
The Jason¡¯s Deli campaign has raised more than $700,000 to date.
Kendra Scott
Kendra Scott Jewelry, a multi-million-dollar custom jewelry business headquartered in Austin, has been hosting monthly Mobile Color Bar? events at MD Anderson Children¡¯s Cancer Hospital for patients and families to create their own pieces of jewelry at no cost since 2015.
On Sept. 9, 2015, in support of Childhood Cancer Awareness Month, Kendra Scott donated 20% of sales, online and in stores nationwide, to MD Anderson Children¡¯s Cancer Hospital. The campaign raised more than $47,000. An additional $3,000 was raised from annual sales of a Kendra Scott MD Anderson charm.
This year, Kendra Scott participated in National Giveback Day on Sept. 7. More than $70,000 was raised to support the Pediatric Sarcoma Research Initiative, which aims to boost survival rates for osteosarcoma (bone cancer) and rhabdomyosarcoma (cancer in muscle tissues), as well as a summer camps program. Additionally, Kendra Scott has donated more than 2,300 pieces of jewelry, valued at more than $150,000, to MD Anderson patients.
Pappas Restaurants
Pappas Restaurants is a privately owned restaurant group headquartered in Houston. It owns and operates more than 100 restaurants, featuring nine concepts in eight states.
In 2015, Pappas began a fundraising campaign at selected restaurants in Houston to raise funds for cancer research. During the campaign, each customer who donated $1 or more received an MD Anderson #EndCancer collector¡¯s cup, featuring artwork from the MD Anderson Children¡¯s Art Project. Guests also received an #EndCancer sticker, which they could use to write a cancer tribute to a loved one. Stickers were placed on large displays featured at participating restaurants. Pappas raised more than $50,000 in 2015, which with the company match resulted in more than $100,000 for cancer research.
Pappas ran the #EndCancer campaign again in September 2016 and expanded this effort by including additional restaurants across Texas and running the campaign for two weeks instead of one. As a result, the campaign, including matching funds, raised $225,000, more than double the amount raised in 2015.
Stripes? Stores
Stripes? Stores is a chain of convenience stores that operates more than 700 locations in Texas, New Mexico and Oklahoma. Since 2014, Stripes Convenience Stores has run the Stripes Stores Celebrates Tomorrows campaign during Childhood Cancer Awareness Month in September, giving customers the opportunity to purchase paper pin-ups to donate money for cancer research and for children and adolescents. To date, Stripes Stores and its associated companies, Sunoco LP and Energy Transfer Partners, have raised more than $5.4 million.
If you¡¯re interested in establishing a corporate alliance with MD Anderson, please send an email to corporatealliances@mdanderson.org. To learn more, visit .



